Reason 1: Welcome users and set the tone for the in-app experience These days, as mobile devices become more powerful and apps load almost instantly, splash screens might seem unnecessary-but they still serve a few important purposes. In the good old days of low bandwidth, AOL chat rooms, and slow devices, splash screens were frequently used to “disguise” the time needed to load an app, disappearing when the UI was ready for use. Take a look at some of these examples that might inspire your own designs: TikTok and ChefsFeed United and Yummly OpenTable and Lime Waze and Bitmoji Reddit and Twitch Turo Pandora CNET Tech Today Why use a splash screen? Splash screens are a great way to welcome users to your product, website, or app, literally making a splash on their screens and inviting them to explore further. A well-designed splash screen captures the attention of users with eye-catching graphics, bold titles, and other design elements while the application loads in the background. Image via Comic Book Collectors ClubĪ digital splash screen-whether shown during boot-up, on starting an application, or loading a website-serves a similar purpose. Originating in the comic industry, a splash or splash page is “a large, often full-page illustration which opens and introduces a story … its purpose is to capture the reader’s attention, and can be used to establish time, place, and mood.”Īn example of a double splash page in a comic book. Usually consisting of a company logo or name, a branded background image or graphic, and an optional loading indicator or animation, splash screens make a bold first impression and build brand awareness. What is a splash screen?Ī splash screen or launch screen is a short introductory screen shown when a user launches an app, website, or digital experience. We’ll explain a few best practices you can follow when designing splash screens, and we’ll look at some splash screen examples to inspire your own designs. Let’s dig into why splash screens are essential-but only for some apps, websites, and products. There’s more that goes into designing an effective splash screen than first meets the eye. Depending on who you ask they might argue splash screens are necessary for setting context, or that they’re the biggest time waster since Game of Thrones’ final season. Not everyone agrees, however, on whether splash screens add value. (Use InVision Studio’s industry-leading animation features to create your own splash screen) So how should product designers make a memorable first impression when gilded doorknobs and gracious doormen aren’t available? The answer is a splash screen: a short introductory screen that sets the tone for the rest of the user experience, smooths out loading delays and ensures each users’ early experience is a positive one. Whether we’re walking through the ornate doors of an elegant hotel, greeting someone you’ve never met, or opening an app for the first time, we form our initial opinion on whether we’ll stay or leave in mere fractions of a second.
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